GPL re-brands to better reflect its evolving focus on Media and Entertainment pipelines
Santa Monica, CA – June 17, 2010 – GPL Solutions, a full service technology solutions firm, announced today that it is changing its name and its look to better reflect its evolving focus on Media and Entertainment pipelines. The company will now be called GPL Technologies.
“GPL stands for ‘Global Pipeline’,” said GPL Technologies founder, Brian Terrell. “Our focus has always been, and continues to be, designing, deploying and supporting Digital Media and Entertainment pipelines. That has not changed. However, rather than using the more general ‘Solutions’ descriptor, we felt “Technologies” better communicated the technical expertise we provide in solving our client’s most difficult technical challenges.”
Working with the marketing firm Neology, the company has re-designed its website and its logo as well. The squares in the new logo represent the technological building blocks of the innovative pipelines GPL Technologies designs and deploys. The progression from one color to another signifies how GPL Technologies helps studios bridge the gap between rapid technological changes and also how digital data progresses and evolves as it moves through production pipelines.
And finally, the Company has evolved its messaging to accurately reflect its broader customer base, which now includes visual effects shops, feature film studios and game development houses across the globe, as well as the services it provides to them.
To view the new changes, visit www.gpltech.com.