All posts by Igor Ridanovic

2008 Greater Los Angeles Post Production Report A-L

Part 2 (M-Z)

Facility Types: a-audio, p-picture,  ap-audio and picture, r-rentals

Limitation of Liability

The information in 2008 Greater Los Angeles Post Production Report is compiled from publicly available sources. HDhead does not vouch the accuracy of furnished information nor will be liable for any indirect, special, incidental, consequential or exemplary damages arising from your use of this report.

Type Company Location Phone Est. 2008 Sales Est. No. of Employees Year Est.
p 11:11 Mediaworks Van Nuys, CA (818) 780-4466 $250,000 3 2001
p 20twenty VFX Santa Monica, CA (310) 395-2020
5 2006
p 30 Second Films Santa Monica, CA (310) 315-1750 $2,000,000 4 1985
ap 303 Post Sherman Oaks, CA (818) 783-3212

p 310 Studios Burbank, CA (818) 566-3083 $120,000 2 2008
p 60Hz, Inc. Santa Monica, CA (310) 264-8498 $270,000 3 2007
p A Gosch Production Burbank, CA (818) 729-0000 $560,000 5 1983
a Abaudio Long Beach, CA (562) 429-1042 $1,000,000 10 to 20 1993
p Aberdeen Captioning Rancho Santa Margarita, CA (949) 858-4463 $5,000,000 20 to 50 1991
p Absolute Films South Pasadena, CA (626) 442-6454 $84,000 1 2001
ap Absolute Post Burbank, CA (818) 842-7966 $1,000,000 10 to 20 2007
ap Advanced Digital Services Hollywood, CA (323) 4682200 $85,000 1 1994
p Advanced Video, Inc. Hollywood, CA (323) 469-0707 $85,000 1 1995
a Advantage Audio Burbank, CA (818) 566-8555 $1,800,000 15 1990
a Affordable Post Solutions Sherman Oaks, CA (818) 574-8720 $100,000 1 2007
ap Alera Enterprises, Inc. Los Angeles, CA (323) 660-7710 $1,340,000 5 2001
ap Almost Midnight Productions Los Angeles, CA (310) 313-4046 $90,000 1 2002
ap AlphaDogs, Inc. Burbank, CA (818) 729-9262 $1,000,000 5 to 9 2005
ap American Video Group Los Angeles, CA (310) 477-1535 $330,000 5 1982
p An Ideal World Santa Ana, CA (714) 953-9501 $275,394 2 1998
a Anefx Burbank, CA (818) 766-4325 $130,000 2
ap Atlantis Group Santa Monica, CA (310) 458-9098 $270,000 2 1999
r ATM Leasing Burbank (818) 416-9560

1994
p Atomic Post Santa Monica, CA (310) 315-7245 $130,000 2 1991
ap Audio By The Bay Entertainment Group Santa Ana, CA (714) 547-9700 $380,000 4 1992
a Audio Mechanics Burbank, CA (818) 846-5525 $240,000 2 2003
r Audio Rents Hollywood, CA (323) 874-1000 $1,000,000 10 to 20 1997
ap Audio Video Services Burbank, CA (818) 559-8648 $300,000 4 1997
p Autonomy Los Angeles, CA (323) 883-0874 $85,000 1 1998
p Avenue Digital, LLC Burbank, CA (818) 559-6553


p Beast Santa Monica, CA (310) 576-6305 $670,000 9 1997
ap Bell Sound Hollywood, CA (323)461- 3036 $500,000 10 to 20 1982
p Big Boy Digital Irvine, CA (949) 757-1501

p Big Time Picture Company, Inc. Los Angeles, CA (310) 207-0921 $840,000 8 1977
ap Bitmax, LLC Los Angeles, CA (323) 978-7878 $2,400,000 22 1998
a Blue 105 Burbank, CA (818) 563-4335 $210,000 3 1989
p Blur Studio Venice, CA (310) 581-8848 $6,600,000 70 1994
p Brickyard VFX Santa Monica, CA (310) 453-5722 $780,000 7 2004
p Burbank Post Burbank, CA (818) 953-8919 $85,000 1 1984
p California fx Media, Inc. Norwalk, CA (562) 404-9990 $130,000 2 2006
p CaptionMax Burbank, CA (818) 295-2500 $10,000,000 20 2001
r Cassady Studio Rentals Burbank, CA (818) 878-9318 $520,000 4 1982
p Castle Creek Productions Los Angeles, CA (310) 979-7170 $800,000 30 1993
ap CCI Digital, Inc. Burbank, CA (818) 562-6300 $5,000,000 50 to 100 1984
a Chace Productions Burbank, CA (818) 842-8346 $1,000,000 10 to 20 1984
p Chainsaw Hollywood, CA (323) 785-1550 $500,000 1 to 5 2003
p Christopher Gray Post Production Services Santa Monica, CA (310) 395-9845 $150,000 2 1985
p Christy’s Editorial Burbank, CA (818) 845-1755 $2,800,000 89 1969
p Chrome Santa Monica, CA (310) 264-9700 $1,000,000 20 to 50 1982
ap Cinema Libre Studio Canoga Park, CA (818) 349-8822 $500,000 1 to 5 1997
p Cinesite Hollywood, CA (323) 462-6266 $20,300,000 170 1992
p Clonetown HD Los Angeles, CA (323) 850-6608 $60,000 2 2006
ap Cloud Nineteen Los Angeles, CA (310) 839-5400 $500,000 1 to 5 2003
r Coffey Sound Hollywood, CA (888) 293-3030 $1,000,000 20 to 50 1998
p Company 3 LA Santa Monica, CA (310) 255-6600 $5,000,000 20 to 50 1998
p Complex Studios , The West Los Angeles, CA (310) 477-1938 $2,500,000 50 1999
p Computer Cafe Santa Monica, CA (310) 395-9013 $5,000,000 30 2001
ap Corporate Video and Film / CVF Newport Beach, CA (949) 759-3535 $650,000 8 1979
p Cranium Filmworks Los Angeles, CA (818) 324-0784 $52,000 1 2009
a Creative Media Recording Cypress, CA (714) 892-9469 $230,000 4 1978
ap Crest National Digital Media Concepts Hollywood, CA (800) 309-3472 $5,000,000 50 to 100 1957
a Dancing Deer Studios Reseda, CA (818) 996-9026 $5,000,000 5 to 10 2005
a Danetracks West Hollywood, CA (323) 512-8160 $2,300,000 20 1992
r Deckhand Video Rentals Glendale, CA (818) 557-8403 $110,000 2 1984
p Different by Design Los Angeles, CA (310) 689-2470 $500,000 1 to 5 2004
p Digiscope Santa Monica, CA (310) 315-6060 $270,000 3 2003
ap Digital Cut, Inc. Irvine, CA (949) 724-1604

p Digital Domain Venice, CA (310) 314-2800 $41,000,000 200 1993
ap Digital Film Tree West Hollywood, CA (323) 851-3000 $500,000 5 to 10 2000
ap Digital Jungle Post Production Hollywood, CA (323) 962-0867 $1,000,000 20 to 50 1984
p Digital Media Distribution Burbank, CA (323) 300-8040 $3,100,000 8 2008
ap Digital Rebellion Burbank, CA (818) 827-1329 $90,000 1 2007
p Digital Symphony Burbank, CA (818) 973-7600 $500,000 1 to 5 1952
p DNS digital post West Hollywood, CA (310) 859-3559 $1,000,000 5 to 10
p Dogma Studios Marina del Rey, CA (310) 838-2973 $500,000 1 to 5 1996
ap Dolby Laboratories, Inc. Burbank, CA (818) 823-2800 1965
ap DPS – Digital Post Services Los Angeles, CA (310) 312-9060 $3,000,000 26 2006
r Dr group, The Los Angeles, CA (323) 960-1781 $3,2000,000 18 1993
p Dreaming Tree, The Burbank, CA (818) 845-3230 $270,000 3 2001
a Dubbing Brothers Burbank, CA (818) 531-0400 $1,000,000 20 to 50 2004
a Dubscape Media Group Canoga Park, CA (818) 456-1052 $300,000 5 1997
p DV Post Santa Ana, CA (714) 550-0925 $84,000 4 1999
ap DVS Intelestream Los Angeles, CA (310) 447-1111 $90,000 1 2008
r Eagleye Burbank, CA (818) 506-4313 $84,000 1 2005
a Ear To Ear Santa Monica, CA (310) 581-1660 $940,000 13 1982
a EarCandy Burbank, CA (818)989-7190 $210,000 2 2004
ap EditSource Culver City, CA (310) 572-7230 250000 3
r Electric Picture Solutions Studio City, CA (818) 766-5000 $4,200,000 52 1994
p Entertainment Post Burbank, CA (818) 846-0411 $720,000 7 1995
p Eric Blum Productions, Inc. Thousand Oaks, CA (818) 707-4524 $1,000,000 1 to 5 1996
ap Face Digital Post Burbank, CA (818) 842-9081 $500,000 1 to 5 1984
ap Film Technology Company Hollywood, CA (323) 464-3456 $1,000,000 10 to 20 1972
p Film Technology Company, Inc. Los Angeles, CA (323) 464-3456 $1,300,000 13 1972
p FILMLOOK Media and Post/FILMLOOK Inc. Burbank, CA (818) 845-9200 $1,000,000 10 to 20 1995
ap Findley Productions Culver City, CA (310) 559-5680

ap Five Star Video, Inc. Hollywood, CA (323) 466-4668 $1,200,000 8 1994
ap Fortitude Editorial, Inc Los Angeles, CA (323) 337-1175 $1,000,000 5 to 10 2001
ap Fourth World Media, LLC Los Angeles, CA (323) 913-9683 $140,000 2 2005
ap Full Moon & High Tide Studios El Segundo, CA (310) 647-1958 $500,000 1 to 5 1999
a Future Post Audio Los Angeles, CA (323) 876-7397 $280,000 1 2001
p FXF Productions, Inc. Venice, CA (310) 577-5009

r Go Edit Los Angeles, CA (818) 284-6260 $450,000 5 2002
p Gorilla Post Santa Monica, CA (310) 394-7611 $500,000 1 to 5 2000
p Happy Pixel Post Santa Monica, CA (310) 392-8047 $65,000 2 2005
ap HD Pictures & Post, Inc. Los Angeles, CA (310) 264-2575 $270,000 5 2006
p HD Vision Studios Studio City, CA (818) 902-0229 $1,000,000 10 to 20 1986
ap Hip Films Los Angeles, CA (323) 467-2897 $180,000 2 2006
p Hollywood DI Hollywood, CA (323) 850-3550 $270,000 4 2007
p Home Planet Post, Inc. Santa Barbara, CA (805) 201-2618 $350,000 4 2005
p Hydraulx Santa Monica, CA (310) 319-2300
50 1979
p I.E. Effects Culver City, CA (310) 216-5678 $2,300,000 20 1999
ap Illuminate Los Angeles, CA (323) 969-8822 $32,000 1 2007
p ImagiMedia Westlake Village, CA (805) 499-1221 $1,000,000 10 to 20 2000
p Inter Video Burbank, CA (818) 843-3624 $80,000 2 2004
r J/KAM Digital Los Angeles, CA (818) 705-2986 $120,000 2 1996
p Jan’s Video Editing & Library Hollywood, CA (323) 462-5511 $500,000 1 to 5 2006
a JBI Localization Los Angeles, CA (818) 592-0056

ap Jetty Studios, Inc. Burbank, CA (818) 260-9261 $100,000 4 2004
p Jigsaw Los Angeles, CA (323) 653-5221 $190,000 2 2004
ap JM Digital Works Carlsbad, CA (760) 476-1783 $500,000 5 to 10 2005
a Juniper Post Burbank, CA (818) 841-1244 $1,200,000 11 1985
p Kandoo Films, Inc. Sherman Oaks, CA (818) 789-6777 $1,500,000 14 1992
ap Kappa Studios, Inc. Burbank, CA (818) 843-3400 $1,600,000 15 1985
r Kasdin Productions Los Angeles (310) 914-4847 $180,000.00 1998
p Kinetic Imageworks, Inc. Los Angeles, CA (323) 874-4000 $180,000 2 2001
p Kroma Los Angeles, CA (310) 282-0370 $170,000 2 2003
a L.A. Studios / Margarita Mix Hollywood, CA (323) 851-6351 $6,100,000 49 1980
ap LA Digital Post, Inc. Toluca Lake, CA (818) 487-5000


ap LA Digital Post, Inc. West Los Angeles, CA (310) 954-8650 $1,000,000 20 to 50 1995
a Larson Studios Burbank, CA (323) 469-3986 $100,000 2 1956
ap Laser Pacific Media Corporation Hollywood, CA (323) 462-6266 $1,000,000 30 1996
p Los Feliz Post Los Angeles, CA (323) 512-7678 $180,000 2 2002

MetaFuze 2.0 and 2.1 Speed Tests

Updated January 31, 2010

This is an independent speed test of Avid MetaFuze 2.0 when used for debayering RED camera R3D files to Avid MXF media. There are small to medium speed improvements with MetaFuze 2.1 over MetaFuze 2.0. Please see the bottom of the article for the version 2.1 benchmark.

This process is one of several available options for preparing RED dailies for use in Avid Media Composer.

Since this process can be time intensive you can use the values from the tables to estimate and plan your processing schedule.

Use these values for rough estimates only because there are many external factors that can decrease or increase computer performance. One of the most commonly overlooked factors is  media storage bandwidth.

To scale the values to your hardware you can replicate any of the speed tests on your machine and calculate a ratio between your test and the benchmarked test.  Note that only the most commonly used permutations of MetaFuze parameters are listed.

If you multiply the running time of your dailies with the “factor” value you will arrive at the amount of time necessary to process the footage:

1 hour of dailies x 2.89 = 2.89 hours of processing

Redcine 20.0.0 times are provided so you can compare your MetaFuze 2.0 performance to a known reference. MetaFuze is faster than Redcine when using settings appropriate for offline editing and it is slower than Redcine when using the highest image quality settings.

For a speed shootout between MetaFuze and Redcine on both HP XW8600 and Nehalem based HP Z800 workstations see  the two tables at the bottom.

The combinations of parameters were chosen to enable maximum Redcine performance. One setting which does not favor Redcine is in different color. Redcine filtering was set to “linear” for speed. 10 bit DPX file type in Redcine and uncompressed 10 bit MXF file type in MetaFuze are close in size and were chosen to minimize disc writing differential.

The “ratio” column is a ratio between MetaFuze and Redcine speeds. For example a value of 1.98 means that MetaFuze is 1.98 times faster than RedCine using the particular parameters.

The comparison between MetaFuze and Redcine is not conclusive due to their asymetrical output capabilities. MetaFuze has an inherent advantage because it generates MXF files, the Media Composer native media. Redcine can only generate file types that have to be imported to Media Composer such as QuickTime.

If you’re looking for MetaFuze basic primer watch the MetaFuze Video Tutorial. MetaFuze can also be used in networked render farms.

System Specifications XW8600:

XP Professional x64, SP2
HP XW8600 Workstation
Dual Intel X5450 3.00 GHz
12 GB RAM
Internal SATA drive

System Specifications Z800:

Vista 64
Dual Intel W5580 @ 3.2 GHz
24GB RAM
Internal SATA drives

MetaFuze 2.1 Update

There are several overall workflow and performance updates available with version 2.1. Starting with 2.1 Avid introduced support for Red Rocket hardware although the test numbers in this article reflect software only processing in MetaFuze.

In order to compare 2.1 versus 2.0 performance we repeated the tests from lines 1, 2, and 4 from the v2.0 table using an identical hardware configuration.

V2.0 Factor V2.1 Factor
7.70 3.54
3.37 3.33
3.07 2.45

MetaFuze 2.0 Speed Test

XW8600
Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
MetaFuze 2.0 GUI 576 4K 16:9 FW800 SATA MXF DNxHD 36 1080 23.98p On Medium Half Good 185 3.11 7.70
MetaFuze 2.0 GUI 576 4K 16:9 FW800 SATA MXF DNxHD 36 1080 23.98p Medium Half Good 81 7.11 3.37
MetaFuze 2.0 Console 576 4K 16:9 FW800 SATA MXF DNxHD 36 1080 23.98p Medium Half Good 73 7.89 3.04
MetaFuze 2.0 GUI 774 4K 2:1 FW800 SATA MXF DNxHD 36 1080 23.98p Low Half Good 99 7.82 3.07
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SATA MXF DNxHD 36 1080 23.98p Low Half Good 119 8.22 2.92
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Eight Good On 60 16.30 1.47
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Eight Good 55 17.78 1.35
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Half Good 118 8.29 2.89
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Half Good On 124 7.89 3.04
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p On Low Half Good 144 6.79 3.53
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p On Low Half Good On 147 6.65 3.60
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Low Quarter Good 70 13.97 1.72
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 36 1080 23.98p Medium Half Premium 205 4.77 5.03
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p High Full Premium 564 1.73 13.83
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p High Half Premium On 208 4.70 5.10
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p High Half Premium 203 4.82 4.98
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Low Half Good 118 8.29 2.89
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Medium Full Premium 563 1.74 13.80
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Medium Full Premium On 566 1.73 13.88
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 175 10-bit 1080 23.98p Medium Half Premium 205 4.77 5.03
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Low Half Good 127 7.70 3.11
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 130 7.52 3.19
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Eight Good 48 20.38 1.18
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Eight Good On 54 18.11 1.32
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Half Good 103 9.50 2.53
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Half Good On 102 9.59 2.50
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p On Low Half Good On 114 8.58 2.80
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p On Low Half Good 109 8.97 2.67
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Low Quarter Good 49 19.96 1.20
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Medium Half Good On 101 9.68 2.48
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF DNxHD 90 720 23.98p Medium Half Good 103 9.50 2.53
Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
Redcine 20.0.0 GUI 576 4K 16:9 FW800 SATA QT DNxHD 36 Min 1080 23.98p On Standard Half Medium 265 2.17 11.03
Redcine 20.0.0 GUI 576 4K 16:9 FW800 SATA QT DNxHD 36 Low 1080 23.98p Standard Half Medium 267 2.16 11.12
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 323 3.03 7.92
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 335 2.92 8.21
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Full Full Medium 588 1.66 14.42
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Full Full High 598 1.64 14.66
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* QT DNxHD Max 1080 23.98p Standard Half Medium 434 2.25 10.64
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* QT DNxHD Min 1080 23.98p Standard Half Medium 439 2.23 10.76




































Z800
















Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p High Full Premium 292 2.36 10.15
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p On High Full Premium 291 2.37 10.11
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p Low Half Good 41 16.83 1.42
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Quarter Good 66 10.45 2.29
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Half Good 73 9.45 2.54
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p Low Eight Good 23 30.00 0.80
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Half Good 73 9.45 2.54
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p On Low Half Good 49 14.08 1.70
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF DNxHD 36 1080 23.98p Medium Half Premium 93 7.42 3.23
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Premium 94 7.34 3.27
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 72 9.58 2.50
Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Draft Half Medium 230 3.00 7.99
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Draft Quarter Medium 190 3.63 6.60
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 131 5.27 4.55
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Half Medium 155 4.45 5.39
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Full Full High 229 3.01 7.96
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Full Full High 250 2.76 8.69
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX DNxHD Min 1080 23.98p Standard Half High 84 8.21 2.92
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Standard Half High 58 11.90 2.02
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half High 80 8.63 2.78
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p shrp100% Standard Half High 58 11.90 2.02
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA QT DNxHD Min 1080 23.98p Standard Half Medium 252 2.74 8.76
Redcine 20.0.0 GUI 690 4K 2:1 FW400 SATA QT DNxHD Min 1080 23.98p Standard Half High 66 10.45 2.29
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 190 3.63 6.60




















MetaFuze vs. Redcine Comparison:






























XW8600
















Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor Ratio
MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Low Quarter Good 88 11.11 2.16 1.34
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 118 8.29 2.89


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 130 7.52 3.19 2.48
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 323 3.03 7.92


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Low Half Good 139 7.04 3.41 1.58
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Draft Half Medium 220 4.45 5.39


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p Medium Half Premium 207 4.72 5.08 0.32
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Standard Half High 67 14.60 1.64


















MetaFuze 2.0 GUI 978 4K 2:1 SAS* SAS* MXF Uncmp. 10-bit 1080 23.98p High Full Premium 555 1.76 13.61 0.77
Redcine 20.0.0 GUI 978 4K 2:1 SAS* SAS* DPX Uncmp. 10-bit 1080 23.98p Full Full High 430 2.27 10.54




































Z800
















Application Mode Frame Count Source Size Source Destination File Codec Dest. Size Burn-In OLPF Debayer Resolution Audio Time (s) FPS Factor Ratio
MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Quarter Good 66 10.45 2.29 1.98
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Quarter Medium 131 5.27 4.55


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Good 72 9.58 2.50 2.64
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half Medium 190 3.63 6.60


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Low Half Good 73 9.45 2.54 2.12
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Draft Half Medium 155 4.45 5.39


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p Medium Half Premium 94 7.34 3.27 0.85
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Standard Half High 84 8.21 2.92


















MetaFuze 2.0 GUI 690 4K 2:1 SATA SATA MXF Uncmp. 10-bit 1080 23.98p High Full Premium 292 2.36 10.15 0.78
Redcine 20.0.0 GUI 690 4K 2:1 SATA SATA DPX Uncmp. 10-bit 1080 23.98p Full Full High 229 3.01 7.96

* Avid VideoRaid SR

Aardman Animation strengthens digital workflow with Digital Vision

Stockholm, Sweden – 20th July, 2009 – Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, is pleased to announce that multi-award winning film company and Wallace & Gromit creators, Aardman Animations, has purchased a Digital Vision Data Conform for work on its next feature release.‘The Pirates! – In An Adventure With Scientists’ is a stop-frame release based on the cult ‘Pirates’ books by Gideon Defoe and is slated for a 2012 release. Directed by Aardman co-founder, Peter Lord, it’s the first Aardman stop-frame feature film to be shot digitally rather than on film.

According to ‘Pirates!’ Technical Director, Tom Barnes, the Data Conform will initially be used to feed rushes into the company’s d-cinema projector for approval. “We plan to use it as a tool for assembling and viewing work for assessment,” he says. “We also find that the ability to project from Avid and conform rushes from an Avid EDL is a big advantage and it’s great that we can mix 3k TIFF, 2k DPX, jpeg, Quicktime and MXF on the same timeline and instantly review with realtime scaling and colourspace conversion.”

Simon Cuff, President and COO comments; “it is really gratifying that when Aardman made the transition from film cameras to digital cameras that they looked to Digital Vision products. Data Conform is a completely modular product that has options for conforming, compositing, video IO, grading and of course can run our Emmy winning DVO image enhancement tools. It can grow with your requirements and has been used on literally 1000’s of motion pictures since it’s first release in 2002.”

-ends-

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US – Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696

Europe & APAC – Sadie Groom, Bubble & Squeak, e: sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414

Digital Vision Set For Premiere of REDucation

Presenting Powerful RED Post Production Workflow at Community Day

July 13, 2009 (Stockholm, Sweden) Digital Vision, the premier supplier of picture enhancement systems for film and television post production, has announced its sponsorship of REDucation, the first ever RED approved training program debuting in Los Angeles later this month. Developed to deliver in-depth, high-value training, REDucation is presented in three parts: a 3 day RED Tech for production (July 20-23), a 3-day RED Post for post production (July 23-26), and Community Day on July 23rd. Digital Vision has been selected to present REDucation’s color grading training for RED Post, on Sunday July 26th. Digital Vision will also participate in Community Day on July 23, 2009, where the focus is on top technologies and the experts that play pivotal roles in the RED workflow. Community Day presentations and demonstration are open to the public.

Digital Vision’s Film Master has been a critical part of the RED post production pathway, empowering color grading and management of workflows for feature films, broadcast programs and commercials shot on the RED One camera. As a long time collaborator of RED that has worked with the camera manufacturer before and during the launch of the SDK, Digital Vision continues to develop powerful tools for RED projects.

Digital Vision President Simon Cuff commented, “We are excited to be part of RED’s first-ever fully sponsored training event. RED is changing the way the industry looks at new tools and technologies and REDucation will change and enliven the way these tools are employed. Working with RED well before the launch of the SDK, Digital Vision has been fortunate to be a part of the growing power and outstanding results in the post production workflow. We are looking forward to participating in our community, in the training, and in the launch of this exciting event.”

REDucation will be held in Los Angeles at the LA Center Studios from July 20th through July 26th, 2009. For further information about REDucation and Digital Vision’s presentations during Community Day, visit www.digitalvision.se or call 818.769.8111.

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US – Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696
Europe & APAC – Sadie Groom, Bubble & Squeak,
e: sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414

Cooke Optics Iconic Panchro Lens at IBC 2009

Cooke Optics
IBC 2009, Booth 11.D10

July 8, 2009 (Leicester, UK) At IBC 2009 Cooke Optics will unveil the first working prototype of the highly anticipated Panchro by Cooke lens. The PL mounted lens for 35mm film and digital production, which was announced at NAB 2009, is a modern redesign of the original Cooke Panchro lenses that were instrumental in establishing Hollywood as the center of 20th century film production.

The Panchro is a small, lightweight and affordable lens, bringing the benefits of Cooke expertise and technology to all filmmakers, including independent filmmakers, film students and documentary makers. It sacrifices one stop of light (T2.8 compared with T2.0 for Cooke S4) and is calibrated and color-matched to existing Cooke lenses, making it a cost-effective choice when a faster lens is not crucial or when shooting in difficult situations such as crash scenes or VFX shots. The reduced size, weight and true focal length markings also make the Panchro ideal for 3D stereoscopic productions.

The Panchro lens will be demonstrated at booth 11.D10, with first deliveries expected to be at the end of 2009.

In addition, Cooke will showcase a range of its high level camera lenses, including the industry favorite S4/i Prime lenses and the Cooke RED Set of S4 /i lenses. Cooke will also show the /i dataLink, a small box that mounts easily to any camera and records the focus, zoom, iris settings and other pertinent data of each take, allowing the metadata to be passed on to post. /i Technology enables VFX and DI artists to create more accurate, better-looking visual effects, and saves significant time in the post-production process. The growing number of companies that support /i Technology include Aaton, Arri, Avid, Cinematography Electronics, CMotion, Dalsa, Mark Roberts Motion Control, The Pixel Farm, Preston Cinema Systems, RED, Service Vision and Silicon Imaging.

Cooke lenses have recently been used to shoot Harry Potter and the Half Blood Prince, Angels and Demons, The Mummy: Tomb of the Dragon Emperor, Dragon Ball, Snowflake, Frost/Nixon, Milk and Before the Rains.

# # #

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include Harry Potter and the Half Blood Prince, Angels and Demons, Hamlet 2, Frost/Nixon, Milk, Zack and Miri Make A Porno, and The Mummy: Tomb of the Dragon Emperor, Television shows in production or recently shot with Cooke lenses include Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey’s Anatomy, Monk and Entourage.

Media contacts:
Europe & APAC – Wendy Mattock, Bubble & Squeak e: wendy@bubblesqueak.co.uk t: +44 (0)7912 300231
US – Chris Purse, Bubble & Squeak, e: chris@ignite.bz, t: +1 818.508.0450, m: +1 323.806.9696

Bruno Munger Joins Digital Vision

Respected Technologist Tapped for Product Manager Role
July 8, 2009 (Stockholm, Sweden) Digital Vision, the premier supplier of mastering and finishing systems for film and television post-production, has announced that Bruno Munger will step into the role of Product Manager – Grading & Finishing, effective immediately. He will be based in the North Hollywood office, where he will be responsible for Digital Vision’s software products including Film Master, Nucoda HD and Data Conform.

Munger will play a key role in defining the award winning software company’s strategy including new and emerging products focusing on development for advanced colour grading technologies, stereoscopic, end-to-end file based workflows and look & color management. In addition, he will expand and further develop vital third party and collaborative relationships within the industry and will play an integral part in the management of key customers and sales efforts.

A well-known and respected figure in Hollywood post production circles for over 15 years, Munger has worked with a number of other category-defining companies including MTI, Snell and Wilcox, and Discreet Logic (now Autodesk M&E). An expert in software development, he is well known for his work as Senior Product Designer on Autodesk Lustre. As part of the sales team and then as product designer there, he was charged with increasing the company’s market share for motion picture products. In that role, and as a member of its R&D team, he played a critical role in the growth of the product-line’s acceptance.

Commenting on the move to Digital Vision, Munger said, “For over twenty years, Digital Vision has developed important products and defined standards that have changed the industry. Today, Digital Vision is a breath of fresh air, part of a very exclusive club of applications for the 21st century that are flexible, powerful, open, and dynamic. I am happy to join this outstanding development team and continue working with the customers and companies that I’ve known for many years. I’m focused on seizing our great opportunity to help design the future ways in which customers manage their imagery and content.”

In announcing the hire, Simon Cuff, President of Digital Vision, noted, “We are terrifically excited to have Bruno join the Digital Vision team. He possesses a rare combination of skills and traits; he has technological insight, an in-depth understanding of the industry, and an absolute dedication to surpassing customer’s expectations. We all look forward to working with Bruno to cement our leadership position and to grow our product line.”

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US: Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696
Europe & APAC: Sadie Groom, Bubble & Squeak, e:sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414

RED Dailies in Avid with MetaFuze

This video tutorial explains the process of preparing RED camera material for offline editing in Avid Media Composer. The tutorial is available in English and Spanish.

English tutorial

Tutorial en Español

This process uses the recently released Avid MetaFuze 1.3 or higher to transcode RED RAW files into MXF files encoded with DNxHD 36. RED clips are immediately available in Media Composer as soon as the transcoding is finished.

MetaFuze 1.3 is available to Avid customers eligible for Avid DS 10.1.2 upgrade. Legacy versions of MetaFuze are available at avid.com/metafuze free of charge.

The basic steps in MetaFuze are:

  1. Press CTRL+F, locate the root of your RED files and add to “Selected Paths.”
  2. Under “options” make sure that “Include Subfolders” is checked and that R3D is the only file enabled under “File Types.”
  3. Press CTRL+A in the “Group” view and select your HD format and debayering options in the “Detail” view.
  4. Click on “New Transcode” button.
  5. Press SHIFT+CTRL+A to select all transcodes.
  6. Select the desired path for MXF files in the “Detail” view. If you intend to edit the transcoded files on the same computer you’re using for transcoding you may want to place the files in Avid MediaFilesMXF media storage.
  7. Click on “Export ALE” and save an ALE file.
  8. Click on “Transcode” button. This will start the process.

In Media Composer:

  1. Create a project with the same settings as your transcoded RED footage, i.e. 1080 23.976p.
  2. Right click on a bin and select “Import” to import the ALE file created in MetaFuze.
  3. Select all master clips in the bin, right click and select “Relink.” Disable the checkbox that limits relinking to the current project only. The clips will immediately relink to the media.

RED at NAB 2009

The NAB 2009 has come and gone leaving us with a range of new RED ONE products that enhance the RED workflow.

Powerful things come in small packages as demonstrated by RED Rocket, probably the least anticipated RED announcement this year.

RED Digital Cinema at the NAB

RED Rocket will add real time 4K playback capability to any RED application like RED Alert! and all applications that use the RED SDK to access RED RAW files. The under $5,000 priced PCI-E card will feature Quad-DVI and Quad-HD SDI connections and Windows/Mac/Linux compatibility. The delivery date is not set.

RED Digital Cinema demonstrated the new set of Pro Prime lenses during the Reduser Supermeet on April 22nd. The low cost PL mount 25mm, 35m, 50mm, 85mm 100mm and 300mm primes are designed specifically with the RED in mind.

RED Editing and DI Solutions

DVS Clipster muscled its way onto the RED scene as the most powerful NLE device up to date. Using native, non-SDK access to REDCODE and application specific hardware Clipster delivers full quality, 4k, 12 bit real time debayering and playback of RED files.

Clipster is a fast prep, conform and versioning workstation often used in tandem with other DI boxes although it has a color grading and effects tool set of its own.

Iridas demonstrated full premium quality debayering and real time 2k playback in SpeedGrade. The Iridas’ products have offered a wide ranging RAW camera file support including REDCODE for some time but the NAB announcement of support for CinemaDNG promises to turn a new page in processing and storage of RAW files.

The Iridas RealTime RAW 3.0 enables playback of 4k CinemaDNG files in real time. Iridas products can now transcode the REDCODE and other RAW formats to CinemaDNG.

CinemaDNG is the product of the Adobe lead Digital Negative Specification intended to standardize RAW camera file storage, streamline workflows and file exchange. Iridas is the first manufacturer to announce the implementation of this standard.

The recent release of RED SDK for Linux has enabled Linux based systems like Autodesk Smoke and Flame to add RED capabilities. The Autodesk RED workflow utilizes the company’s powerful Backburner render system.

The Backburner can debayer RED files in the background and save them in a variety of file formats. The converted files are immediately accessible in Smoke or Flame. The Backburner is fully scalable and can deliver high frame throughput depending on the number of available nodes.

Da Vinci, another Linux based DI workstation unveiled support for RED in Resolve R-series. Using a new hardware and software bundle called Digital PowerHouse, Resolve is able to debayer and play back 4k RED sources up to 24 frames per second. The playback speed depends on the available system options.

Avid’s RED workflow took a prominent part at their NAB booth. In this workflow a free Avid software called MetaFuze is used to prepare dailies and encode DNxHD media for use in Media Composer. Once the offline edit is complete the sequence with all the video layers and effects is sent to Avid DS for final DI and versioning. DS can directly link or capture RED RAW files.

Adobe recently retooled their Creative Suite to deliver high performance in 64 bit operating systems. The speed gains in After Effects, Premiere and Encore allow quick and simple use of native RED RAW files in these applications.

The new features presented at NAB include the full set of RED debayering and color adjustment controls. Adobe’s implementation of REDCODE delivers high throughput because it does not depend on the RED SDK.

New RED Accessories and Utilities

AJA the maker of high quality digital video interfaces announced the Ki Pro tapeless video recorder. Ki Pro works with RED ONE and other digital cameras by capturing 10 bit ProRes files from camera.

While RED ONE is recording 4k RAW files, Ki Pro captures QuickTime ProRes equivalents of the master footage that can be used in Final Cut Pro immediately without any additional transcoding. The product which is priced at $3,995 is shipping in June of 2009.

Another useful and lightweight utility comes from RED Lightning Software. On set logging for RED allows creation of clip logs on the set. The logs which contain scene description, comments, circle take and other information are linked to RED Proxy files in Final Cut Pro using time and date stamps. Once linked, all the location based data is available to the editor in Final Cut Pro.

Frantic Films’ Deadline 3.1 render farm software is now integrated with REDLine. The distributed rendering software which supports major industry standard project files can generate RED dailies. Deadline 3.1 is free for use with up to two processing nodes and can be licensed for any number of additional nodes.

PF Plate showed a low cost RED ONE breakout adapter. The plate which attaches to the camera body comes with two BNC and 2 XLR connectors. The future configurations will include additional connectors like HDMI out.

Cache-A’s new LTO-4A tape backup drive Prime-Cache makes Red archiving faster and easier than ever. The price for the new LTO drive is $7,995 with first units shipping in May of 2009.

GearNex Gearhed is a precision machined camera support available from CineToysOnline. The quality of pan and tilt motion rivals much more expensive camera support systems and is perfect for RED ONE.

The NAB 2009 Aftermath

Although the attendance at NAB 2009 was 17% down from the previous year according to the show organizers, more RED oriented products and software packages were released than the ever before.

Almost all high end editing finishing and editing systems now support REDCODE, some natively, some directly through the SDK.

There is also an upswing of software utilities and accessories for RED ONE. These are all good indicators of the RED’s maturity as an acquisition medium.

Igor Ridanovic is a co-founder or RED Los Angeles User Group

Azimuth invests in Nucoda HD

March 18, 2009 (Stockholm, Sweden) Digital Vision, the premier supplier of picture enhancement systems for film and television post-production, is pleased to announce the latest sale of its Nucoda HD tapeless grading and mastering system to the newly-established Azimuth Post Production in the heart of Soho.”We needed to be able to supply a HD grading solution to our clients,” comments Neil Hatton, Director of Post Production. “I was familiar with Nucoda from past organizations and like the way it renders in the background, utilizing every spare clock cycle you’re not actually using to manipulate the picture on screen. You finish the session and it’s as good as rendered, which is exactly what clients want as they don’t want to sit there waiting and watching a ‘lack of progress’ bar.”

Hatton was also very interested in the workflow advantages possible following Digital Vision’s qualification of its products on Avid systems last year, and the company makes the most of the interoperability between the Nucoda HD and its Avid Unity shared storage.

“The flexibility to reflect offline changes into the conform and grade is a great advantage,” Hatton says. “Decision making is being made later and later in the post process, and to be able to cope with that by simply importing a new AAF file into the Nucoda and to have all the grades link up with the new EDL immediately is superb.”

Azimuth is part of a well-established Middle Eastern-owned media group that includes London-based production company ORTV International. It has been set-up as a standalone facility with the high standards of customer service necessary to attract clients in the competitive Soho area. Part of a £275,000 ($384,490) investment in the facility, the Nucoda HD has already been used on Faisal for Al-Arabiya and is lined up for Classroom Killers for Discovery US.

“We are delighted to see Azimuth set-up with the Nucoda HD,” comments Simon Cuff, Digital Vision President and COO. “In UK broadcast we are fast becoming the de facto standard for grading. The interface with Avid is what differentiates our offering as we are the only supplier able to offer metadata, media, platform and storage compatibility and allow grading, editorial and finishing work to overlap. Deep-level interoperability and integration is crucial to provide the parallel workflows and quick turnarounds required by our customers.”

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, colour correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:
US – Chris Purse, Ignite, e: chris@ignite.bz, t: 818.508.0450, m: 323.806.9696

Europe & APAC – Sadie Groom, Bubble & Squeak, e: sadie@bubblesqueak.co.uk,
t: +44 (0)20 7287 4262, m: 44 (0)771 542 2414

Cooke Optics Extends /i Support at NAB 2009

NAB 2009
Booth SU 9924G (P+S Technik booth, Bavarian Pavilion)

March 10, 2009 (Leicester, UK) Cooke Optics Ltd., a premier manufacturer of precision lenses for the motion picture industry, will be showcasing its S4/i lenses which have recently been used on award-winning films and television shows including Milk, Frost/Nixon and 30 Rock. The lenses incorporate Cooke’s /i Intelligent Technology, which improves efficiency and quality across the entire workflow.

Cooke’s /i technology is now supported by many leading camera and content creation companies including ARRI, RED, Aaton, Avid and Pixel Farm, and another major manufacturer will announce its integration of /i Technology during the show.

Cooke’s S4/i Lenses will also be in the Canon, JVC, Sony and BandPro stands.

Spokespeople available at the show include Les Zellan, chairman & owner, Cooke Optics.

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include Hamlet 2, Frost/Nixon, Milk, Zack and Miri Make A Porno, The Mummy: Tomb of the Dragon Emperor, Harry Potter and the Half Blood Prince and Angels and Demons.

# # #

Media contacts:
US – Chris Purse, Bubble & Squeak, e: chris@ignite.bz,

t: +1 818.508.0450, m: +1 323.806.9696
Europe & APAC – Wendy Mattock, Bubble & Squeak

e: wendy@bubblesqueak.co.uk t: +44 (0)7912 300231