All posts by Igor Ridanovic

iO Films Propel “Astro Boy”

Digital Vision Ensures Heroic Color

October 23, 2009 (Burbank, CA) Breaking and reformulating the rules for color management, iO Film has successfully completed a wide range of services and deliveries for the October 23, 2009 Summit Entertainment release of Imagi Studios’ “Astro Boy,” the movie based on the beloved superhero from Japan. The look that “Astro Boy’s” producers desired necessitated a profound change to the current color management process. iO relied upon Digital Vision’s Film Master and their own in-house custom system to create a solution that delivered the project exactly as specified by the clients.

Based upon a globally recognized and well-loved superhero created in the 1950s, “Astro Boy,” the film was directed by David Bowers (“Flushed Away”) produced by Maryann Garger, and features performances from a who’s who cast (including Freddie Highmore, Kristen Bell, Nathan Lane, Charlize Theron and Nicolas Cage as “Dr. Tenma.” Beautifully executed, the animated feature has been in production for the past two years; during which time the color palette that resonated for the creative team became a bedrock for the look of the film. That look had been built in 16 bit Tiff, REC 709 color space; previously unavailable as a standard of the post production process. Even though other pieces of the post pipeline (monitors and digital cinema packaging specifically), operate in lower bit rates, the producers wanted to make certain that the look of the film was absolutely true to the 16 bit files, with that look maintained through every deliverable. Those deliverables included high definition, DI and digital cinema packaging (DCP). After substantial research, it became apparent that iO was the only facility that was ready to deliver the movie exactly as the producers desired. It was imperative that each deliverable matched the animation files, exactly.

Kevin Mulligan, CTO of iO Film noted that the Digital Vision Film Master was a mission-critical piece of the pipeline he developed. Since no other facility

was working in 16 bit, Mulligan and the product team from Digital Vision dug in and made sure that the project stayed in 16 bit throughout the color grading process. The custom LUTs and other color management tools were imported into the Film Master. Mulligan stated, “Without the power and the flexibility of the Nucoda platform, I know that this process would have been at risk. But, because of the system and the calibre of support, the process was completely manageable and ultimately completely successful. We could not fail at this, and Film Master made sure of our success.”

Erin Corbett, President of Imagi Studios U.S., said, “We were dedicated to maintaining the vision of the director and the entire artistic team and it was imperative that we attain the look that we were after. The process at iO and the workflow centered on the Film Master were flawless. As a result, we succeeded on every level in creating a great-looking movie.”

Bruno Munger, Product Manager at Digital Vision noted, “We have built our reputation on our ability to develop color management tools that keep our customers, and their customers, completely satisfied. “Astro Boy” helped us to push the boundaries out a little further, and explore the realm of 16 bit color in DI and DCP delivery. We now know exactly how that those building blocks are completely manageable within the Film Master, and look forward to seeing the movie in all its glorious color.”

About iO Film
iO Film is a very nimble high quality boutique facility. It welcomes innovative workflows and offers out of the box resolves. iO Film has a first class team of extraordinarily talented people with a genuine love of motion picture imagery. Fulfilling the requirements Imagi presented with “Astro Boy” was no easy task. Getting a linear 16bit animated source to ring true on 35mm release prints, without altering the linear or DCP color fidelity, was a fine accomplishment. iO Film is located at 1415 N. Cahuenga Boulevard, in the heart of Hollywood. Contact: Richard Jordan at 323-822-4444.

About Imagi
Imagi International Holdings Limited (Stock Code 585, OTCQX: IINHY) is a listed company on the main board of The Stock Exchange of Hong Kong. Imagi’s principal business is the development and production of CG-animated feature films. Imagi’s first theatrical movie TMNT was released in March 2007, opening #1 in U.S. box office revenue, the first time in history that an Asian animated film achieved that honor. Imagi’s CG production studios are located at its Chai Wan (Hong Kong) corporate headquarters with development and marketing operations based in Los Angeles, California, and an office in Tokyo. Imagi’s “Astro Boy” is being released in theaters worldwide in October 2009. For further information, please visit www.imagi.com.hk and www.astroboy-themovie.com

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:               USA PR Contact:
Kate Ford                                           Christine Purse
Jump PR                                            ignite
Email: kate@jumppr.tv                      Email: chris@ignite.bz
Tel: +44 (0)1932 253624                   Tel: +1 818 508 0450
Mob: +44 (0)7740 948065                Mob: +1 323 806 9696

Cooke Optics and The Foundry Collaborate to Improve Post Process

Nuke to incorporate /i Technology support to aid accurate post work

Leicester, UK – 19 October 2009 – Cooke Optics Ltd., the premier manufacturer of precision lenses for the motion picture industry, today announced that it is working with The Foundry to incorporate /i Technology into Nuke, the powerful compositing application. /i ‘Intelligent’ Technology enables the recording of extremely accurate, frame-by-frame lens and camera data, saving visual effects artists hours of time in post production by eliminating the need to guess lens parameters and camera information.

The Foundry recently carried out a test shoot at Blenheim Palace using the new Sony F35 camera, which supports /i.

“We wanted to test how the /i data would help us to solve issues of lens distortion when shooting with a zoom lens,” said Ben Minall, Demo and Training Manager, The Foundry. “We shot lens distortion grids with different focal lengths, and the /i data gave us an accurate focal length. We then used a lens tool to un-distort the plate, then used the camera tracker within Nuke to reapply this to the footage. Having the /i data makes the tracking process much simpler, particularly since lens distortion changes with the zoom.”

Minall continues: “Having /i data is an excellent sanity check – you know exactly what you’ve got, from frame rates to focus to aperture. You don’t have to rely on on-set notes, the metadata provides a failsafe backup.”

The Foundry introduced the concept of metadata support into Nuke 5.2 because it realised that metadata was becoming a major asset to post production teams.
The forthcoming Nuke 6 release will have an in-built 3D camera tracker, to which the user can provide additional hints and constraints about the shoot to recreate the camera – for example, which lens was used. Incorporating Cooke’s /i Technology to capture lens metadata is a huge step forward in The Foundry’s aims to provide more accurate information for post work.

“The buzz about Cooke lenses is phenomenal, they have a great reputation so it’s a great fit for us to work with them,” said Richard Shackleton, Nuke Product Manager, The Foundry. “Cooke is one of the first manufacturers to really embrace metadata and understand its power. A lot of time is spent in the post process getting information from pictures in order to do a better job, but often that information might be very basic or even guesswork. Cooke /i lenses provide real and accurate data which is invaluable.”

Les Zellan, Chairman and Owner, Cooke Optics, said, “The use and support of metadata is becoming increasingly prevalent in post circles. As budgets and timeframes continue to shrink, providing post teams with metadata from /i enabled lenses saves time and money while allowing them to focus on their creativity.”

– ENDS –

About Cooke Optics, LTD.
Cooke is a storied name in both cinematographic and the ultra-high-end professional photography markets. Known worldwide for their precision, exacting tolerances and superior quality, Cooke lenses are specified by many of the world’s most respected cinematographers. Cooke is also the developer behind /i Technology, the protocol enabling vital lens and camera information to be captured and passed digitally to post-production teams. Features in production or recently shot with Cooke lenses include Hamlet 2, Frost/Nixon, Milk, Zack and Miri Make A Porno, The Mummy: Tomb of the Dragon Emperor, Harry Potter and the Half Blood Prince and Angels and Demons. Television shows in production or recently shot with Cooke lenses include 30 Rock, True Blood, Trauma, Community, Back, Journeyman, State of Mind, Life, Bones, Grey’s Anatomy, Monk and Entourage.

Media contacts:
Europe & APAC – Wendy Mattock, Bubble & Squeak
e: wendy@bubblesqueak.co.uk t: +44 (0)20 7287 4656 m: +44 (0)7912 300231
US – Chris Purse, Bubble & Squeak
e: chris@ignite.bz t: +1 818.508.0450 m: +1 323.806.9696

SpectSoft 3d Live Pro now available

(Oakdale, California – October 12, 2009) SpectSoft LLC., a leading provider of video solutions on the Linux platform, today announced a new version of the popular 3d Live solution.SpectSofts newest system, which debuts at an upcoming Southern California demo in November offers the ability to take in dual SDI streams, mix them and feed them out DVI/HDMI or Dual SDI. This offers users the ability to drive a variety of display solutions, both 3D and standard along with other SDI devices, all simultaneously. The 2 incoming SDI streams can be from any source and can be either discreet eyes (right and left eye) or a single SDI stream that can contain both eyes combined in a variety of configurations (side by side, over under, etc.).

“The biggest difference between our standard version of 3d Live and the new Pro version is the SDI in and out, along with an expanded tool-set for the professional needs”, comments Ramona Howard, President of SpectSoft. “We have worked with many of the well know 3D facilities and individuals to build in tools that made sense for both a post workflow as well as a production one, thus allowing them to bridge the gap. Many of these facilities are doing both the production and the post, therefore we wanted to give them one tool they could use everywhere”.

3d Live Pro adds in frame accurate SDI out, monitoring and adjustments, machine control and meta-data capture. The ability to adjust parallax, apply vertical adjustments, monitor RGB streams from each eye, and bring in any stream/s and spit out any stream/s in a variety of 3D and standard formats. 3d Live is being used for:

* Setting up cameras
* Monitoring image quality of live streams
* Monitoring stereo assurance of live streams
* QC of already created/captured material
* Creating in real-time stereo images from dual streams (discreet eyes)
* Creating in real-time discreet eyes from existing stereo image formats
* Creating in real-time stereo images from other stereo image formats
* Adjusting stereo images – Real-time frame accurate image adjustment (per frame)

“We just finished renting your 3d Live for the first time last month, with outstanding results. Our client used it for a low budget feature, their previous 3D experience hadn’t gone so well, so we were concerned. Their response was beyond our best hopes. They got more than twice the setups they had done previously. The producers felt they were seeing what they were getting better than ever, all because of 3d Live. Last week, we completed our own production, and we all confirmed what our rental client told us. 3d Live is a terrific product. Speeds up the work. Keeps people on set in the loop. You could not have delivered a better product.” comments Bernie Laramie, StereoScope Studios.

SpectSoft will be showing off 3d Live at an upcoming demo in Burbank. The demos are open to all who are interested. Details are:

November 10
12-5
727 N. Victory Blvd.
Burbank, CA 91502

Private demos can be made by contacting SpectSoft direct.

About SpectSoft – SpectSoft, LLC
The brainchild of a mother and son team, was founded in 1997 to serve the film, media, and broadcast industries. Since its inception, SpectSoft has worked on technical projects with some of the industries biggest and brightest companies and continue to push the envelope and further the state of the art in the film pipeline process. Throughout the years, SpectSoft has been able to maintain a relatively small footprint and the family values and ownership that make it so unique. http://www.spectsoft.com

Digital Vision Unveils Powerful Nucoda 2009 Upgrades

Stereoscopic, Color Grading Tools, Intuitive Tracker Set System in Orbit
October 12, 2009 (Stockholm SE) Digital Vision, a global leader in the development of high quality picture enhancement and color grading systems, has unveiled a new ground breaking software development milestone for its 2009 Nucoda Platform. The powerful upgrades include features that significantly simplify the creative process, add new powerful toolset, and address the industry’s increasing use of stereoscopic content. The new features are available now, with even further development expected by the end of the year.

Digital Vision’s industry-leading image scientists undertook the development process for features based upon Digital Vision’s extensive, ongoing dialogue with customers, users, and content creators. The new release addresses a deeply researched wish list from the professional community.

Nucoda 2009 upgrades specifically include:

Stereoscopic Toolset and Versatile Monitoring Option
With increased demand for stereoscopic content on the rise, the 2009 release provides clients with a toolset that includes end-to-end project management, playback and monitoring for stereo projects.  Supported by industry partners that include NVIDIA and Centaurus, Nucoda 2009 color grading tools enable time saving grading and synchronous workflow for Left Eye/Right Eye footage with impeccable management of every 3D acquisition format.

New Automatic Tracker
Formulated and designed for intuitive use by colorists, the new automatic tracker includes automatic tracking of shapes & layers, full tactile control from the control panel, and full rotational, scaling and predictive tracking.  With this new functionality the colorist can create shapes and automatically have them animated smoothly through scenes and layers, which presents significant time savings.

New Color Grading Toolset
Combined with Digital Vision’s powerful color grading and enhancement toolsets, the ASC CDL tools (available everywhere in the processing pipeline), floating point processing, native support of the Open EXR file enable virtually limitless high dynamic range grading and greater color precision. Additional tools in 2009 also include a new channel mixer, layer input saturation and a gang grouping/grading tool to synchronize color correction decisions across scenes and layers.

New DVO Image Enhancement tools
The award winning DVO image processing software is further enhanced with the addition of two new tools:
DVO Flicker restores material and deals with issues based in brightness fluctuations that arise from a variety of sources, automatically producing a flicker-free viewing experience.
DVO Upscale is a conversion tool that optimizes upscaling, including conversions from SD to HD, using algorithms that maintain edge quality.

Enhanced Editorial Toolset
With an already market leading editorial toolset, the 2009 release enhances the editing of timeline segments, the moving of clips, plus new cut & paste functionality.  The precision of edits are simply managed with additional bookmark features, new scene edit tools, plus the flexibility of BL/AUX conform and increased interoperability with the major professional editing systems.

Other features of 2009 are:

Enhanced color dynamics
Group grading
Open EXR grading
Export Media enhancements
Automatic backup
Field Dominance Correction
Advanced keyframe editor
Enhancements to Cache and Proxy clean up

Bruno Munger, Product Manager at Digital Vision said of the new software release, “Digital Vision has been deeply ingrained in the image and color pipeline for over twenty years. The Nucoda platform, developed with users and colorists in mind, has evolved to the point of being an industry standard. We heard our customers, and took their needs back to our color scientists and R&D team. The 2009 Nucoda release answers their wishes and sets the stage for future needs.”

Learn more: http://digitalvision.se/products/Nucoda_Platform_2009.htm.

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to www.digitalvision.se.
All trademarks used herein, whether recognized or not, are the properties of their respective companies.
# # #
Media Contacts:

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:          USA PR Contact:
Kate Ford                                      Christine Purse
Jump PR                                        ignite
Email: kate@jumppr.tv                 Email: chris@ignite.bz
Tel: +44 (0)1932 253624             Tel: +1 818 508 0450
Mob: +44 (0)7740 948065           Mob: +1 323 806 9696

HD H.264 Encoding with Matrox MAX

Accelerated HD H.264 Encoding Now Available on Windows Products Featuring Matrox MAX Technology

Award-winning Matrox CompressHD card and Matrox MXO2 Mini I/O device speed up HD H.264 file creation for Blu-ray, Flash, YouTube, and the web

Montreal, Canada – October 9, 2009 – Matrox® Video Products Group today announced that Windows drivers for Matrox CompressHD and Matrox MXO2 Mini with the MAX option are now available as a free download from the Matrox website for registered owners. Matrox MAX technology uses a dedicated hardware processor to accelerate the creation of HD H.264 files for Blu-ray, Flash, YouTube, and the web. By using specialized hardware acceleration, jobs are finished with amazing speed and system resources are liberated for other tasks. Ease of use is ensured through direct integration with Adobe Media Encoder and Adobe Premiere Pro on the PC.

“Users of Matrox MAX technology for Windows get the HD encoding speed and quality of a high-end workstation from a laptop or older PC when delivering to Blu-ray, Flash, and YouTube,” said Alberto Cieri, Matrox senior sales and marketing director. “If they are lucky enough to own that high-end system, the Matrox MAX hardware can be dedicated to cranking out HD H.264 deliverables, letting them use more system resources to continue editing.”

“Creative professionals who use PC laptops for H.264 encoding can expect a huge performance boost with Matrox MAX technology,” said Chris Yigit, Matrox technical marketing manager. “For example, creating a 20 minute H.264 Blu-ray file from an XDCAM EX 1080i 60 HQ source typically takes about two and half hours on an Intel Core 2 Duo laptop. Using Matrox MAX technology, that same file can be generated in about 19 minutes.”

Key features of Matrox CompressHD for the PC

· Accelerated H.264 encoding using Matrox MAX technology

· Low profile, half-length PCIe x1 card

Key features of Matrox MXO2 Mini for the PC

· HDMI and analog input, output, and monitoring

· Small, lightweight, external box that’s easily connected to laptops, desktop computers, cameras, and monitors

· Available with Matrox MAX technology for accelerated creation of HD H.264 files

Key features of Matrox MAX technology for the PC

· Accelerated encoding of H.264 files for Blu-ray, YouTube, Flash, web formats, and mobile devices including iPhone and iPod from various video sources including SD, HD, and RED R3D 2K and 4K files

· A specialized, dedicated hardware processor liberates system resources for other tasks

· Direct integration with Adobe Media Encoder and Adobe Premiere Pro

· Creation of Blu-ray H.264 files that can be authored in Adobe Encore CS4 then burned without re-encoding
Price and availability
Matrox CompressHD priced at $495 US (?375, €449) and Matrox MXO2 Mini with the MAX option priced at $849 US (?644, €758) not including shipping and local taxes are now available through a worldwide network of authorized dealers. Matrox Mtx.utils 1.5 is available as a free download from the Matrox website for registered owners of Matrox CompressHD and Matrox MXO2 Mini with the MAX option.
About Matrox
Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

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Note:Print resolution artwork can be downloaded athttp://www.matrox.com/video/en/press/artwork/

Matrox is a registered trademark and Matrox CompressHD and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey
Marketing Communications Director
Matrox Video Products Group
tel: (514) 822-6037
fax: (514) 685-2853
janet.matey@matrox.com
www.matrox.com/video

Matrox Supports Snow Leopard

Drivers now available for Matrox MXO2 family of I/O devices and Matrox CompressHD H.264 encoder card

Montreal, Canada – October 7, 2009 – Matrox® Video Products Group today announced support for Snow Leopard across its line of Mac I/O and H.264 encoding products including Matrox MXO2, Matrox MXO2 LE, Matrox MXO2 Rack, Matrox MXO2 Mini, and Matrox CompressHD. The version 1.7 software implements 32- and 64-bit support for the new Mac OS X v10.6. It is now available as a free download from the Matrox website to all registered users.

“The timely release of this new software upgrade underscores our commitment to provide Matrox users with the support they need to get the most from their creative tools,” said Wayne Andrews, product manager at Matrox.

About the Matrox MXO2 product line for the Mac

The Matrox MXO2 series of affordably priced HD/SD input/output devices streamline editing and content creation workflow with Final Cut Studio on MacBook Pros and Mac Pros. Matrox MX02 Mini provides portable high definition HDMI and analog I/O; the new Matrox MXO2 LE provides HDMI, SDI, and analog I/O; Matrox MXO2 provides complete HD/SD I/O; and Matrox MXO2 Rack provides rackmountable HD/SD I/O. The MXO2 devices are also available with Matrox MAX technology for faster than realtime H.264 encoding.

About Matrox CompressHD for the Mac

Matrox CompressHD is the first implementation of Matrox MAX technology in an amazingly affordable H.264 accelerator card. It works in systems with or without a video I/O device and extends the life of current systems, giving users the power to deliver today’s premium H.264 formats faster than ever. It’s a low profile, half-length PCIe x1 card that fits into Mac Pros and Intel-based Apple Xserve systems
About Matrox
Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada.

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Matrox is a registered trademark and Matrox MXO, Matrox CompressHD, and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey
Marketing Communications Director
Matrox Video Products Group
tel: (514) 822-6037
fax: (514) 685-2853
janet.matey@matrox.com
www.matrox.com/video

REDucation and Digital Vision

Digital Vision Returns as Color Grading REDucation Experts
Nucoda 2009 Software Release Highlighted At Popular Event

September 30, 2009 (Stockholm, Sweden) Picture enhancement and color grading leader, Digital Vision, will return as top presenters during REDucation’s second outing in Los Angeles on October 12th – 18th, 2009. REDucation is the first ever RED approved training program; premiering in Los Angeles in August, 2009 to overwhelmingly positive reviews and a completely sold out audience. Digital Vision has again been selected to present the RED color grading training, on Sunday, October 15th, 2009.

Digital vision has been a long time collaborator of RED and continues to develop and support tools vital to RED projects including the recent and highly anticipated RED Rocket. The expert team from Digital Vision will also present its recently launched Nucoda Platform 2009 Software during REDucation. A comprehensive upgrade driven primarily by customer feedback, the release delivers an array of new tools and functionality which significantly simplifies the creative process, integrates further support for third-party applications, and enhances the data centric grading workflow.

Bruno Munger, Product Manager at Digital Vision commented, “We consider the collaboration we have with RED to be one of the most important that we’ve undertaken. The workflow is innovative, it’s exciting to be part of the increased knowledge that students at every age are taking advantage of. We will continue to evolve along with them and share their dedication of putting powerful tools in the hands of creative people.”
REDucation will be held in Los Angeles at the LA Center Studios from October 12th – 18th. For further information about Digital Vision, and Digital Vision at REDcation including their presentations during Community Day, visit www.digitalvision.se or call 818.769.8111.

About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials.  The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions.  The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.

Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China.  The company maintains its global presence through a network of qualified distributors.  Digital Vision is listed on the Stockholm stock exchange.  For further information, go to www.digitalvision.se.

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

# # #

Media Contacts:

Digital Vision Contact:
Alexa Chollet
Email: alexa.chollet@digitalvision.se
Tel: +1 818 769-8111

EMEA & Asia PR Contact:           USA PR Contact
Kate Ford                                       Christine Purse
Jump PR                                         ignite
Email: kate@jumppr.tv               Email: chris@ignite.bz
Tel: +44 (0)1932 253624            Tel: +1 818 508 0450
Mob: +44 (0)7740 948065         Mob: +1 323 806 9696

Media Composer and Symphony 4 Released

Avid released updates to Media Composer, Symphony and NewsCutter today.The products were shown at the IBC last week and are now available to customers for download.

  • Avid Media Composer v4.0.2 (Mac and PC)
  • Avid Symphony v4.0.2 (Mac and PC)
  • Avid NewsCutter v8.0.2 (PC)

Purchase and Upgrade

Any Avid customers who have purchased Media Composer v3.5 after September 1, 2009 are eligible for a free upgrade to v4.0.2  All customers with an Avid Support Contract are eligible for the software update as well.

There are various upgrade and pricing options for Media Composer ranging from $395 US to $495. New purchase of Media Composer 4.0.2 is priced at $2,295 US for download version without Production Suite applications. A hard copy of Media Composer with Production Suite is $2,495 US.

Production Suite contains applications and filter effects which complement Media Composer and enhance productivity. Included in the Production Suite are:

  • Boris Continuum Complete v6 (Mac and PC) – Comprehensive library of customizable video filters and transitions
  • Avid FX v6 (Mac and PC) – 2D & 3D compositing, titles, animation and effects
  • Sorenson Squeeze v5 (Mac and PC) – Multimedia export with customizable compression templates
  • Avid DVD by Sonic v6.1 (PC only) – Industry leading DVD and Blu-ray authoring
  • SmartSound Sonicfire Pro v5 (Mac and PC) – music creation software

Visit the Avid site for more information on upgrades and purchasing.

 Review of Some of the New Features in v4.0.2

The new Media Composer packs interesting new features. Some of the new I/O oriented features that rely on hardware behave differently depending on whether you use the legacy Adrenaline or the new Nitris DX or Mojo DX hardware.

The new Media Composer and Symphony have a good amount of new features like:

  • Mix and Match format support
  • 720P proxy transcode
  • GFCAM 100 mb decode
  • Panasonic AVC-I encode
  • Macintosh Media Composer as Pro Tools Video Satellite
  • Production Suite updates to Boris Continuum Complete, SmartSound SonicFire, and Sorenson SqueezeMixing

Frame Rates and Field Motion Types

At the top of the list is the mixing of frame rates and field motion types. Media Composer is now capable of converting frame rates of source material to match the project frame rate.

While this feature has been available in Final Cut Pro for some time, the avid automatic Motion Adapter effect takes into consideration the field structure of mixed rate clips (i, 3:2, p) in order to deliver the best possible quality for the current project frame rate.

Mixed and matched frame rates can be a problem for picture finishing. V4.0.2 addresses this issue by allowing editors to promote Motion Adapter effects to Timewarp effects for added third party compatibility.

Expert Decompose

The familiar Decompose dialog box has a new Expert Decompose option. This option allows the editor to filter and decompose only the specific tapes or clips instead of decomposing the entire sequence.

The value of the new feature lies in the ability to be very specific about which sources to decompose. For example, in a sequence with mixed rate clips the editor may choose to decompose (and later recapture) only the tapes of a certain frame rate.

Downconversions and Crossconversions

There is a range of new HD crossconversion and downconversion options available with Nitris DX and Mojo DX configurations. Some are available on the older Adrenaline hardware as well.

Generally, the progressive frame rates can play back to interlaced SD or HD video with a proper 3:2 sequence.

True 1080 24p standard can now also play back to 1080 59.94i and standard definition 29.97 fps video. Audio in 1080 24p sequences requires render based pulldown in order to maintain picture sync except in case of Nitris DX which applies the pulldown on the fly.

Ancillary Data Preservation
Anyone involved in reformatting of TV shows will welcome the new ancillary data capture and playback capability in Media Composer.

Closed Captioning CEA 608 and CEA708, Program Description AFD, and Ancillary Time Code ATC can all be captured and played back through HD SDI inputs and outputs.

Timeline Clip Colors

Clips in timeline can now display color based on editor’s needs. Clip Colors can also automatically indicate mixed rate clips, offline media, resolution mismatches and other types of clips.

Committing MultiCamera Edits

Reality and live switch feed shows can create very “heavy” bins due to grouped clips. The new feature makes it possible to convert grouped clips to selected clips which lightens the load.

Long sequences with thousands of grouped clips sources can be greatly simplified by Committing MultiCamera Edits. This operation can reduce bin size an speed up sequence load times.

Stereoscopic Support

Media Composer v4.0.2 allows additional types of stereoscopic media. Supported formats are Over/Under, Interlaced and Side-by-side.

Stereoscopic material is output to an external monitor or projector through the DVI or HDMI connections on the graphics card and can also play back within the editing application.

Many More Features

This is a rundown of just some of the Media Composer’s new features in version 4.0.2.

Other notable new features include: improvements to the image tracker and stabilizer, film edgecode burn-in, ProTools Video Satellite now supported on Macintosh platform, native support for Ikegami GFCAM media and more.

Matrox Announces Support for ToolsOnAir Just:In Video Capture Application with the Matrox MXO2 I/O Device

IBC 2009 – Amsterdam – September 10, 2009 – Matrox® Video Products Group today announced support for ToolsOnAir’s Just:In video capture application with the Matrox MXO2 I/O device for the Mac. Just:In is an Apple QuickTime-based ingest solution that fits perfectly into the production process of any TV station, or post production studio. It lets users capture SD and HD video feeds from a broad range of devices to MOV and MXF formats. With its network-based multichannel architecture, users can control multiple hardware devices at the same time using the same user interface which includes a streaming preview of all video. Just:In includes support for batch digitizing, VTR control, crash recording, and scheduled recording.

“Matrox MXO2 provides all the features of an I/O card and breakout box with the added advantage of portability,” said Wayne Andrews, senior product manager at Matrox. “Now with support for Just:In, users have the flexibility to ingest MOV and MXF formats not only in the studio, but also in the field.”

ToolsOnAir products will be demonstrated at IBC 2009 on stand 7.J47. The Matrox products will be demonstrated on stand 7.B29.

Key features of Matrox MXO2

· Works with Intel-based MacBook Pros, Mac Pros, and Apple Xserve systems

· Lightweight, fits in a laptop bag

· Can run off a field battery or its AC adapter

· HD/SD SDI, HD/SD analog component, Y/C, and composite inputs and outputs

· Genlock – SD analog black burst (bi-level) or HD tri-level sync

· HDMI input, output, and monitoring with calibration controls including blue-only

· 10-bit realtime hardware up/down/cross conversion on capture and output

· Up to five user selectable simultaneous video outputs – HD and/or SD on HDMI, SDI, and analog

· Professional audio inputs and outputs with 5.1 surround sound monitoring

· RS-422 machine control for frame-accurate capture and print-to-tape

· Captures to a variety of codecs – Apple ProRes 422 HQ, 10-bit uncompressed HD, and many more

· File-based workflow support – XDCAM, XDCAM HD, XDCAM EX, P2, P2HD

· RED workflow support

· HD-SDI closed captioning support

· Works with Final Cut Pro, Apple Color, Adobe After Effects and all QuickTime applications that support the V-out component

· Also available with Matrox MAX for faster than realtime H.264 encoding

· Three-year hardware warranty and complimentary telephone support

Price and availability
Matrox MXO2, priced at $1,595 US (£1,095, €1,349), not including local taxes, is available through a worldwide network of authorized dealers. Support for the Just:In is included in Matrox MXO2 software release 1.6 which is available free of charge to registered MXO2 owners from the Matrox website.

About ToolsOnAir

ToolsOnAir is based in Vienna, Austria. It has built a comprehensive suite of video ingest and playout solutions that interface with Apple core technologies such as QuickTime and Quartz. For more information visit www.toolsonair.com

About Matrox
Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

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Matrox is a registered trademark and Matrox MXO and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey

Marketing Communications Director

Matrox Video Products Group

tel: (514) 822-6037

fax: (514) 685-2853

janet.matey@matrox.com

www.matrox.com/video

Telestream Episode Exploits the Power of Matrox MAX Technology to Deliver H.264 HD Files Faster Than Realtime

IBC 2009 – Amsterdam – September 10, 2009 – Matrox® Video Products Group today announced that Matrox MAX technology can now be used to accelerate H.264 encoding with Telestream Episode Encoder desktop applications on the Mac. Matrox MAX technology is available in the Matrox CompressHD accelerator card and the Matrox MXO2 family of I/O devices.

“Users rely on Episode Encoder for their H.264 encoding needs,” said Barbara DeHart, VP of marketing at Telestream. “Episode support for Matrox MAX hardware acceleration devices now enables even faster H.264 HD encoding on a Mac.”

“Matrox MAX technology is all about speed and workflow efficiency,” said Alberto Cieri, senior director of sales and marketing at Matrox. “For example, creating a 20 minute H.264 file from a XDCAM HD source typically takes about 41 minutes with Episode on an 8-core Mac Pro. Using Matrox MAX technology, that same deliverable can be generated in 16 minutes. Matrox MAX technology is a must-have for anyone creating content today.”

Telestream products will be demonstrated at IBC 2009 on stand 7.C19. The Matrox products will be demonstrated on stand 7.B29.

Key features of Matrox MAX technology

· Faster than realtime creation of H.264 files, for resolutions ranging from iPod to HD, at bitrates up to 50 Mbps

· A specialized, dedicated hardware processor liberates system resources for other tasks

· Accelerated encoding for Blu-ray, Apple TV, YouTube, Flash, web formats, and mobile devices including iPhone and iPod from various video sources including 2K files

· Direct integration with Apple Compressor and Telestream Episode to simplify workflow

· Creation of Blu-ray H.264 files that can be authored in Adobe Encore CS4 or Roxio Toast 10 and burned without re-encoding

About Telestream
Telestream products make it possible to get video content to any audience regardless of how it is created, distributed or viewed. Throughout the entire digital media lifecycle, from capture to viewing, for consumers through high-end professionals, Telestream products range from components and encoding applications to fully-automated workflow systems. Telestream enables users in a broad range of business environments to leverage the value of their video content. Telestream corporate headquarters are located in Nevada City, California, and its team of video experts are located in France, Germany, Sweden, UK and US. The company is privately held. For more information visit www.telestream.net

About Matrox

Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for accelerated H.264 encoding, realtime editing, audio/video input/output, DVD/Blu-ray authoring, scan conversion, capture/playout servers, clip/still stores, and CGs. Matrox’s Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video.

####

Matrox is a registered trademark and Matrox MXO, Matrox CompressHD, and Matrox MAX are trademarks of Matrox Electronic Systems Ltd. All other trademarks are the property of their respective owners and are hereby acknowledged.

Janet Matey
Marketing Communications Director
Matrox Video Products Group
tel: (514) 822-6037
fax: (514) 685-2853
janet.matey@matrox.com
www.matrox.com/video